Using a professional property photographer has many benefits, but when the purpose of the photos is selling your home, good photos can dramatically speed the sale by making sure you get more viewers through the door.
Most house buyers search for properties online using any of the big platforms such as rightmove.co.uk, zoopla.co.uk or onthemarket.com. In most cases, a buyer will decide to book a viewing only after they’ve seen the photos. The photos online are their first impression of your house and a good professional property photographer will make sure the photos they take will get the best out of your property and make it stand out in a busy online market.
As a property photographer myself, I shoot properties for estate agents, interior designers, architects and editorial. Although the end use of the photos is different for each of those clients, my goal is always to achieve shots that best showcase your home or project.
How can you know which photographer to choose? Here are some points to look for and ask your photographer, before deciding if they are the right photographer for you:
1. Ask to see their property photography portfolio (most photographers will have an online portfolio – website or social media) and look out for the trickier properties. It’s relatively easy for most photographers to shoot a large bright house which has been styled professionally. But it’s not as easy to shoot smaller houses with dark rooms and houses that haven’t been styled or gone through an expensive interior design renovation. Also, look for the extra shots; those showing usique area in your house, small details and lifestyle shots. A good photographer will find those in any home!
2. It’s always a huge benefit for a homeowner to have their house professionally styled before shooting and putting it on the market, but this is not always possible and if you can’t have your house styled professionally you will need to look for a photographer who can do some basic styling. Often, little things like repositioning furniture and adding small touches will make a huge difference to the photos. A good photographer will be able to prepare your house for the shoot.
3. Ask your property photographer about copyrights. Some photographers will limit the usage of their photos and some will give you full-permission to use them as you wish. This is very important and can cause great confusion.
4. Cost! There is no standard charge or going rate. Each photographer has their own daily or half-day rate. Costs will also vary depending on property size, volume of coverage and length of coverage (you might want daytime shots and dusks shot, in which case the photographer will have to stay for longer).
5. I often offer my clients ‘extra’ shots as part of the package – a portrait of them in or outside the house and if they have pets, these are included too!